Marketing the Bay Traditional & High Tech

Marketing efforts run throughout the year, but a heavy concentration occurs in the late Spring and early Summer. Just in case you missed some of the more recent, here is a partial summary of recent exposures for FFB:

AY Magazine May & June issues + digital newsletters

Arkansas Living Magazine May & June issues

Media Press Releases for Bloomin’ in the Bay & Surf the Bay (Apr/May)

Ozark Byways Magazine 2014 edition

AR Democrat Gazette Memorial Day Greers Ferry Lake insert

AR Democrat Gazette full page photo feature of “Bloomin in the Bay” (June 1)

KARK Channel 4 – Morning Show featuring “Surf the Bay” (June 10)

A high tech digital effort initiated May 28th when we launched a web based Integrated Targeted Marketing effort focusing on the regions of Memphis, Dallas, and Little Rock. We contracted for 1 million placements of animated banner ads that will appear to web users 55 years of age or better that are searching for recreational or retirement opportunities in Arkansas.

These banner ads invite click through visits to our web sites, landing on our “Stay & Play” package offerings to visit the Bay. Several 36 Hours in the Bay visit scenarios are also included in this landing page to get their creative juices flowing.

Check out our Stay & Play packages at www.fairfieldbaystartstoday.com. Be sure to mention this web site anytime someone asks you about the Bay. It’s a great way for learning about all the Bay has to offer.

Community Club Board of Directors
Dwayne Miller

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